
Zilliqa Makes a Play to power the Idea Economy through strategic investment in Xcademy ⚫ Since 2020, Zilliqa has made targeted investments into startups with a penchant for high growth & innovation. Xcademy run by savvy entrepreneur Oliver Bell, who is building a blockchain-powered influencer economy, really inspired us and we took a chance on their growing company! ⚫ Via Xcademy, content creators can: - Engage with & reward user participation - Create a native token of themselves on Zilliqa! This means that when you consume and love specific content, you're empowered to play a role in the creator's success, DeFi-style! ⚫ Youtube's got millions of content creators. So imagine, even if 1000 creators sign up on this platform, Zilliqa would essentially power 1000 new dapps/tokens - bringing a large volume of smart contract transaction activity on Zilliqa? ⚫ With brands projected to spend up to $15B on influencer marketing by 2022, Xcademy's easy-tokenisation toolkit will be HUGE for the blockchain-based #MarTech industry. Zilliqa is thrilled to be building up our BaaS solutions to power the new age of the idea economy. More here: www.crowdfundinsider.com/2021/02/172419-zilliqa-invests-in-xcademy-plans-blockchain-based-influencer-economy/