
Trading platforms like Robinhood sell user data to large-scale hedge funds who pluck pennies from Robinhood’s users in real-time. Unfair? Yes. Surprising? Not really. The problem we’re facing: Open Finance = Data Extraction. To put it bluntly, social media platforms monetize user data, whereas Robinhood monetizes user money. So much for “making the stock market retail-friendly.” To understand how private synthetics can help, let’s start with defining synthetics: Artificial renditions of existing financial assets whose prices are inextricably linked to the value of the assets they represent in real-time. Offshift adds zero-knowledge tech to the mix to create an unprecedented line of fully private, on-chain synthetics: That’s what we call zkAssets. How do they fix the problem? 1️⃣ zkAssets allow their holders to circumnavigate the limitations and gatekeeping that come standard on centralized platforms. More broadly, synthetics return power back to traders - no matter their order size. 2️⃣ zkAssets are integral to the functionality of our #PriFi platform, which is fully decentralized to protect against any level of intrusion from third-parties of any kind. We are leveling the playing field in finance, and keeping your data where it belongs: with you and you alone. 🔒 Read more: offshift.io/public/blog/2021-10-19-synthetics-the-future-of-the-prifi-revolution/