
Sometime back, Dr. Roxie of COIQ had a very insightful interview with Pradeep on what it takes to be a successful entrepreneur in the healthcare space. In this interview, Pradeep spoke about the process one should take in bringing their innovation through the commercialization process and successfully to market, without losing sight of their vision or losing grasp of the value proposition. The interview was so full of little nuggets of wisdom that Dr. Roxie decided to republish the interview and highlight it again on her website. She even took the trouble to list all the highlights of the interview, complete with time stamps, as can be seen below. Interview highlights: • 3 key friction points to consider during healthcare co-creation (4:23) • Cornerstones of building or commercializing a successful innovation (13:06) • Are you on the path for the early market or mainstream market? (19:29) • Is what you’re doing fundamentally aligned with your value proposition? (26:37) • Why staying true to your value proposition is critical (26:37) • 3 questions to ask yourself about your customers’ alignment with your vision (28:08) • How to differentiate what process stage your solution is in (30:06) • Do you want to be first to market or first to profit? (33:01) In case you missed it the first time around, you can access the interview here: bit.ly/3tnbIrC