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Contributors to the Cultural Conversation Premium mobile video is about social currency, with more than 8 in 10 Gen Z and Millennial consumers turning to premium mobile video to stay up-to-date with what people are talking about, to feel informed, learn something new, and to participate in the conversation. Mobile video inspires individuals to talk about what they watch when it reflects their values and identity. The most effective mobile experiences not only help Gen Z and Millennial consumers connect to each other, but also allow them to express themselves, and elevate them to be contributors to the cultural conversation. blog.eristica.com/contributors-to-the-cultural-conversation-da43d645c7e2